I hope you’re all having a great summer so far. I know mine has been much more relaxing then in the past. Not only did my Brigade Bookkeeping team and I enjoy a company retreat, but we’ve managed to catch up on lots of projects because of a semi-slower summer.
Is summer slow for you? Are you in a slump or are your company’s sales stagnant? Well for many small business owners, summer is the slowest time of the year because so many regular customers or clients take their family vacation now. So what can you do to boost the summer sales doldrums? Here are some strategies small business owners can implement to boost sales:
- REACH OUT TO YOUR EXISTING CUSTOMERS – If you don’t already promote your business via social media or send out a newsletter to your clients, you could be missing out on potential sales. First things first, make sure you have a database of customers. Next, make sure you’re reaching out to them through a newsletter blast or a blog. These forms of communication build a bond between you and your current customers and could remind them about a needed service or product they’ve been putting off.
- CREATE A VALUE PACKAGE – If you offer a number of services or products and your customers are buying just one, summer is a perfect time to test out a package bundle. Make the offer enticing, so that customers can’t pass up a great deal.
- MAKE A NICHE FOR YOURSELF – When sales are in a slump, small business owners tend to expand their customer base by going against larger broader-based businesses. Now is the time to make a name for yourself by narrowing your target market and being the best in a field. Once you or your company are known to be the best, word will spread and new clients will follow.
- CLOSE A NEW DEAL – Use the extra time you have on your hands this summer, to create a list of potential referrals. Ask your fellow small business owners or your networking group members to introduce that person to you. Then focus on getting to know that person and then subtly selling them your expertise. Once he or she trusts you, buying your product or service will be a no brainer. Take a slow summer and turn it around by closing the deal.
Most small business owners have slow and a busy seasons. If you’re one of them, take advantage of the slow times to build your book of business and work your way out of stagnant revenues. You created your business, only you can make it grow.
Good luck and have a wonderful week!